Privacy on social media channels has become a matter of concern. Most users like to protect their data. Therefore, they are now thinking a lot before sharing something on social media and whom to share the information with.

Due to this mindset of the customers, social media managers, content creators and business owners have been experiencing some challenges to engage and convert customers. In various countries of the world, specific laws are being introduced for decreasing the bad impact of social media and also safeguard the privacy of users.

So, how a brand can maintain data privacy across social media platforms? Through this article, users may be able to know some of the privacy issues and what they can do to protect their data. To build trust, brands must act responsibly at the same time.

First, let’s look at the common privacy issues on the social media

If users want to stay away from privacy issues, then they need to have an understanding of the prevalent problems on different social media channels. It is all about guarding the details of the customers and eliminating crises on social media. Otherwise, the company’s reputation may be hampered.

Here are the primary privacy issues of social media

Common Privacy Issues

Data Mining

Data Mining is a method through which companies usually collect information by utilizing automated systems for the identification of patterns and trends. From websites, apps, social media and smartphones, professionals extract information. Based on the location, past purchases, content preferences and events, companies analyse people.

Raw unstructured data finds its meaning through data mining and helps to target customers. By utilizing data properly, it is possible to predict customers’ behaviour regarding future purchases also. Therefore, companies can tailor their messages accordingly.

Social media managers must utilise a method for data mining based on the law. It is also important to make sure that the data is secured at every stage of the mining and storing of the data.

Data Breach

Customer data is often compromised first when a system is hacked. Social media is the source of information. Customers give out a lot of personal information such as location, preferences, marital status and preferences on social media.

Due to data breaches, an uproar has been seen over data protection on social media. For the protection of data, it is better to go with the intrusion, detection and prevention method. If a company employs an IT team, it can help to track and handle incidents of possible breaches.

Companies coming under security threats must inform their customers immediately to stay transparent and maintain their reputation in the market. Chances of customer retention increase at the same time.

Fake Information

Social media is the best place to spread information. However, it disseminates a lot of misinformation and propaganda at the same time. Bots and trolls are quite common on Twitter and Facebook for promoting and posing as a different person. There may be inflammatory content that may incite reactions. Incidents of harassment, stalking and cyberbullying are there too.

Social media manager needs to avoid sharing fake information. It is better to use a moderator to deal with these malicious posts. Moderator tools in addition to reporting are great options too.

How Can Users Protect Their Data on social media?

For a regular social media user, it is essential to know how the data is utilized, stored and accessed by the platform and also the third party. The latter uses API for the creation of the account on external sites. Here are the ways to protect personal information.

1. Go through Privacy Policies

A proper understanding of the privacy policy is necessary to secure the personal data of the user. It is better to read the privacy policy before making an account. By accepting terms and conditions blindly, users may come across an issue later.

2. Have a Strong Password

A strong and unique password is the way to go on social media. Therefore, it is better to choose a combination of the lower and upper-case letters along with special characters and numbers. By using multifactor authentication for social media accounts, it is possible to add another layer of protection.

3. Fine Tune Privacy Setting

User information must be viewed and shared in the way the user like. By adjusting the settings of the social media account, the user can get the desired result. Similar to the privacy policy, a user should look at the privacy parameters at regular intervals and make changes accordingly. During app or platform updates, some changes may be made in the setting. So, the user must keep an eye on them.

4.Be Mindful of Sharing

Before posting, updating and sharing content through social media, the user must know where the data will stay in a long term. Precautionary steps apply to the videos and photos too. In this way, safe curation of social media activity may happen.

Future of Social Media Privacy

Cambridge Analytica story has brought forward a lot of privacy issues related to social media. Due to this incident, big players in the market have made some changes. Still, Facebook and other social media platforms blame the users for giving them complete access to the complete set of data. However, some of the platforms educate users about sharing and posting information securely on social media. These initiatives may not be enough to stop data exposure that is beyond capacity. In conclusion, social media privacy is a matter that requires the full attention of the users. If users have complete control over their data, they may be able to express their thoughts more openly. Social media users can increase their privacy by determining what and whom to share the information with.

Every business like to grow and take advantage of the available platform. One of the key strategies to ensure the success of your business is to have a quality customer management system. Yes, CRM is the deal breaker. It gives you an understanding of your potential customer. Try to know what are they trying to buy and what requires a lit bit of coaxing. Professionals should create a strategy that suits the customer the most. And, the CRM enables you to know the above information precisely.

There are different ways to track the customers such as tracking interactions, scheduling engagement, planning future tasks and handling leads & customer relationship with the assistance of Customer Relationship Management or CRM.

However, the process is not easy at all.
If you have a CRM to track everything, you can improve your sales goal, and take your business to a new high. Let’s know about CRM in detail and how it can help your business.

What is CRM?

Customer Relationship Management is a tool that helps to take care of a brand’s relationship with the customers through the collection, analysis and storage of data in one place. CRM can establish a mature relationship with the customer through marketing, sales and customer activities alignment.
Most companies now use at least a couple of lead enrichment tools.

How CRM Can Help with Customer Tracking?

CRM solution helps to collect lots of client data from diverse communication channels and their analysis systems. If you choose the right CRM then it becomes easy to track data. It is better to have a CRM that aligns with the organization’s goal to obtain the desired result. CRM must be simple, cost-effective and transparent whether you are using it for a small or big enterprise.

With CRM, you can do client tracking as the software achieves everything. Not a single query will be missing from the list.
CRM notifies you if you have scheduled a call for a lead. In addition, you can send automated emails to your customer.

Benefits of Using CRM

Customer details such as emails and contacts are hard to handle. So, the CRM system can track customer interactions. It is an effective mechanism that helps to manage deliverance. Let’s look at the benefits of CRM now.

1. Customer Tracking

CRM provides an ecosystem to keep a record of customers’ history and their journey with the brand. By analysing and tracking the development, you can know all about your clients and leads. It is a great way to keep a track of different domains with assistance from records.

2. Catching Leads

CRM tracking system creates web-to-leads forms and embeds them with your website contact page. Collected information logs into the CRM automatically and gets assigned to a salesperson through a proper channel. Therefore, you will not miss an opportunity for a sale.

3. Improving Communication

Some of the everyday tasks such as the team department communication, data entry, cloud back-up and tracking customer interactions. Sales, customer service and marketing teams can take an informed decision accordingly regarding cross-selling or upselling products and services.

4. Complete Tool

CRM is a great option for managing both small and big tasks. By sending emails and prospects, you can showcase customer activities. Through a real-time customer management system transaction data, inventory and prices are kept up-to-date. From the sales team, customers can access precise and restructured quotes according to their requirements. If there is a change in the quote, modification happens in the CRM automatically. Therefore, there will not be any confusion.

5. Storing Customer Data

CRM can store and protect unlimited data. Therefore, you can keep all the data about a customer in one place. If it is required, you can utilise it anytime. There is also cloud backup to ensure that the customer’s record is safe.

6. Automating Customer Status Instantly

If you have an efficient CRM service, you can know about customer status and level of involvement with a project. It is possible to monitor your customer and take care of the workflow. Data shared can be accessed by the sales team and capture potential prospects.

7. Acknowledging the Number

The sales team get an email about achieving monthly, quarterly and annual goals on the weekly basis. It is one of the significant benefits of using CRM.

8. Analysing and Reporting

If you like to know your marketing campaign success rate in the case of a B2B and B2C business, you can calculate the ROI using the software. It makes a report quickly based on the business metrics such as sales forecasts, profitability, goal progress and conversion.

9. Customised Campaign

Want to take care of different campaigns together? It may be difficult to keep a track of all the projects if everything is running simultaneously. However, your problem can be solved if you have an effective CRM in your hand. By using CRM, you can work on automated and personalised campaigns for prospective customers.
Identify the profitable customer based on their behaviour and buying preference, you can send them focused messages

Wrapping Up

Happy and satisfied customers investing in your services and products mean that you have a good company. It is better to take note of how CRM is helping in the growth of your business. For keeping an eye on lead management and client interaction, CRM is a blessing. CRM tracking system enables you to evaluate your business, customer base, and sales communication and track consolidated information. CRM is not a tactic but a strategy.

Data is the real king when it comes to the first-paced digital world. When you have the data, you can make a better decision. However, it may not be easy to go through so much data. Here’s the time when AI can help you. Based on these data, you can decide upon your online marketing strategy. With the assistance of AI, you can analyse the data easily to create an effective online marketing campaign. Experienced professionals from an online marketing agency can assist you on the occasion. In this article, we will be talking about both the benefits and drawbacks of using AI for online marketing. Relationship Between AI and Data-Driven Online Marketing AI is a machine-based technology that is capable of offering human-intelligence-based tasks. It analyses a large set of data identifying the patterns. Later on, it is used for the creation and implementation of marketing strategies. Data-driven information helps to engage customers and improve revenue. Benefits of Using AI for Data-Driven Online Marketing If you are thinking about implementing AI for your marketing strategy, it may look like a daunting task. However, various platforms and tools can help you build your online marketing campaign. Commonly, AI is used for predictive analysis, customer segmentation, and chatbots. Before using AI, you have to decide about its usage and what you want to achieve in the end. Understanding your objective, you can go ahead with the AI. Greater Efficiency Large chunks of data can be analysed by AI quickly providing an insight that a human may take a long time to discover. The business manages to make an informed decision. Let’s make quick and effective decisions. Improved Customer Targeting AI analyses data to identify the target audience for the creation of customised marketing campaigns. Due to customisation, it may be able to offer you better conversion. Using AI, you can make forecasts on future trends based on behavioural and historical data. Businesses can make better decisions while adjusting their marketing strategy. Saving Resources It is possible to save both time and resources using AI. You can automate the data analysis process for delivering a data-driven marketing plan. Data automation allows you to quickly catch up on trends and insights. Without AI, it may take you hours to get an idea about the trends. Mostly, AI scans the data in real time. Several adjustments can be made to improve the result. Virtual Assistants and Chat Bots Most of the virtual assistants and chatbots you may see are AI-powered. Therefore, businesses can offer 24/7 customer service now. Customers can get answers to their queries. In addition, these virtual assistants can help customers with online purchases. Overall improvement in customer services can ensure better customer loyalty. Better Data Analysis Quick and accurate data analysis is possible all thanks to the AI algorithm. The human analyst may miss a pattern. However, this may not be the case with the AI. As a result, you may able to develop an effective marketing strategy depending on the customer preference and behaviour. Drawbacks of Using AI for Online Data-Driven Marketing In addition to some benefits, you may face some challenges while using AI-powered online marketing. They are:

Privacy Issue: Since AI scans through lots of data together, there can be some privacy concerns. Plus, there are chances of leaking private information.
Quality of Data: High-quality data is required for making accurate predictions. If there are outdated, incomplete, or inaccurate data then the outcome will be flawed too. Due to this reason, you will have a useless marketing strategy.
Cost: AI technology is expensive especially if you want to have an in-home team. Therefore, it is better to leave the job in the hands of a reputed online marketing company.
Technical Excellence: Expertise is required to use AI. Therefore, it can pose some challenges in front of you.
Human Touch: Everything is generated through machines. So, you may get an efficient outcome. However, it may lack the human touch that is necessary to build a bond with the customers. In the end, we can say that AI can help you with the online marketing campaign. It does not matter whether your business is small or big, you will get effective results. However, it is better not to depend on the AI-driven strategy completely, Instead, you must use it in combination with other methods to growth and optimum revenue.

Technological progress often decides the direction of web design. Therefore, it is always changing according to the technology. Let’s look at some of the web designing trends that may dominate the year 2024. However, some of the trends from the year 2023 may stay back.

In the last five years, there have been significant changes when it comes to the web designing. Therefore, you need to understand the key trends that have been contributing to the future trends. Here are a few trends that are the key reasons for the change in web design.

Artificial Intelligence: The introduction of AI is revolutionising the world. There are websites and apps in addition to the analytics, sports science, automotive and healthcare sectors that have improved due to assistance from AI. In websites. AI is often utilised in the form of chatbots. The E-commerce experience is simplified in the process and it becomes possible to answer questions 24/7.

Voice Search: In 2023, it is quite natural to use voice commands instead of text for queries on the search engine. It is believed to be prioritised further in the coming year. It can become a natural method of interaction. Changes can be noticed with the SEO techniques and content already. Therefore, web designs may have to integrate voice search strategies too.

Augmented Reality: One of the best achievements of web designing is augmented reality which can take the virtual world to the next level.

New designs must be apt according to the user’s expectations. In addition to the above factors, there are some other things that may decide the web design for 2024.

Bento Grid Layouts

Bento Grid isn’t new. They are here for ages. However, it has become really popular recently as it has been adopted by Apple for their online. It is being utilised for Android also.

The bento grid appears to be playful and modern. It seems simple as it creates a grid-like design. It is also easy to use. The decision of Apple to use Bento Grid has increased its popularity further. Since Apple Inc. is a world-leading brand. Therefore, other websites may be inclined to use the same design.

Diverse types of website technologies have been developed to assist with the design of the Bento grid. Due to this support, developers can use it effectively. It can be integrated into the iOS and Android. Therefore, it can become a popular trend in 2024 further.

Claymorphism Claymorphism is a relatively new trend. It develops a friendly interface and attractive 3D image-influenced design. The interactive design of claymorphism makes it special. The website becomes more attractive. Characteristics of claymorphism are the use of light, pastel and bright colours in addition it comes with a rounded design. Shadows of the interior and exteriors are quite prominent. It is a design that goes well with the minimalistic style.

Science Fiction Design Sci-fi design inspired by movies, literature and art used in the website. It can attract the attention of the viewer instantly positioning the brand as a modern and futuristic one. For technology-based companies, sci-fi design is most effective. Relevance of the product is established and the user can immerse into a world of innovation.

Elements of Science Fiction

Futuristic Visual: Neon lights, metallic textures, holographic elements and unusual colour schemes.
Cosmic Elements: Planets, galaxies, stars and other cosmic phenomenon helps create a sense of vastness and unique charm.
Advanced Technology: Holographic displays, holographic displays and interactive animation add a sense of intrigue and wonder within the design.
Based on your requirements, you can use any of these above design trends and stay ahead of your competitors in the market.

Most of the SEO trends fade away quickly. Only some of them can stick around and grab your attention. Let’s see what are those and how can you take advantage of these SEO trends.

Everyone’s Utilising ChatGPT for Content

When you ask ChatGPT to write a blog post, it can be done in a mere few seconds. However, there are a couple of issues.

• Millions of people are using ChatGPT every day for writing content.
• Content can be extremely dull sometimes. ChatGPT can be asked to create interesting and entertaining content. However, it may overplay and give you back a cringe version of the boring content.

How This Trend Can Help You

It is better not to use AI for writing the entire content as it may turn out to be boring. Instead, you can utilise it as your creative partner ensuring you have better content in your hand. Get an outline for the article through ChatGPT and it may be able to do a great job for you.

When your draft is completed, you can run it through the ChatGPT to proofread it with the specific command. In this way, you can have crisp content without any boring stuff.

A few months later, you may observe that the content is well-ranked. However, the featured snippet is lagging, you can take the help of ChatGPT to improve the rank on the search engine.

Using Programmatic SEO for Content

Programmatic SEO involves the creation of keyword-enriched pages in an automated way. Each page must focus on a specific location. Information is usually extracted programmatically from the database. It becomes possible to get more search visits.

Programmatic SEO is not new at all. Since it appears similar to ChatGPT, it has become more popular, accessible and easy to use now.

How This Trend Can Help You

You must not let programmatic SEO create a lot of spam as it can be hit by Google during the next update. Instead, it can be utilised to scale up valuable content that can achieve the status of evergreen content.

Choose Generative AI for Answers

ChatGPT is loved as it gives answers to your questions quickly and satisfactorily. So, it may not be a surprise that people are interested in generative AI. When you ask the search engine Bing to give a definition, the answer may come to you right away.

Due to the proper use of AI, users may not have to click on the search anymore. The answer will be in front of you as a snippet. It is not a big deal at the moment. However, a lot of things may change when Google start to implement it. The number of clicks for websites may drop.

How This Trend Can Help You

You should not invest in a topic that can be answered easily through generative AI as it can let you lose clicks. It is better to find and prioritise subjects that AI may find troublesome to answer.

So, how to know what type of topics that may AI may struggle to answer? By asking a question to ChatGPT, you can see whether the answer is concise and good. If the software manages to answer perfectly then it is an easy to question. It is better not to go with a topic that requires technical expertise. Content that has long-term value is also effective.

By utilizing these trends above, you can stay ahead of your competitors in the market in the coming year.

Drop in the traffic can happen with the best of the websites. And, it creates a sense of panic among the best of the brands. When half of your traffic is gone without any caution, you may think that your website is being penalised by Google. However, situations like penalisation from Google happen rarely than you think. You need to do some serious despicable act or black hat SEO to be deindexed by Google. So, you must take a deep breath and let an expert look into your Google Analytics to know what happened with your organic traffic exactly. Here are the main causes of an organic traffic drop.

Reason for Organic Traffic Drop

Organic traffic means clicks earned through regular SEO and content marketing instead of email campaigns, ads, backlinks, and social media marketing strategies. Drop is usually different from a gradual dip over months. There are a few effective SEO tactics that can help to fix these issues. Organic traffic is usually steady. If you publish one blog every month, you can get a well-optimised website. Minor monthly fluctuations are expected to be seen on the occasion. When you are aggressive with your content marketing strategy, you can observe an increase in traffic with the new content each time. At the end of the month, you may see a larger increase. So, a sudden drop indicates that something major has happened and you need to dig deep to know the actual reason. Let’s know the cause of the organic traffic drop

• When Google releases a broad core update, it is possible to observe a negative impact on the content (speed, quality, and trustworthiness)
• You have deleted content that has been offering you a high volume of organic search traffic.
• Significant change in the site and content volume
• Migrating to a new domain and relaunching, you experience technical SEO errors.
• Google Analytics tracking code is altered. Therefore, it is not being tracked properly. Google tool has a bug.
• Technical issues on the site are affecting and blocking the traffic. For example, there is a server issue.
• You have been using seasonal or timely content. However, the trend has changed.
• Competitors have outranked you with the keyword that has been giving you high traffic.

If you lose a link from a high-authority site, Google may not consider your site to be authoritative and relevant. It can affect your organic traffic. Website visits through backlinks are called ‘referral traffic’.

Ways to Find and Fix Traffic Drop

Now that you know the reason for the drop in traffic. Let’s see where you can search for problems and their solutions.

Look Into Your Website Thoroughly

Everything should be in order starting from the hosting, server, and uptime to security. It is better to keep an eye on the platform dashboard. Try to know whether your customers have complained about a particular issue related to the site. If there is an issue, you must fix it immediately by getting help from the IT Department, Web Developer or the Hosting Company.

Examine Your Google Search Console

Notifications can make you aware of technical SEO errors. When the site is connected and verified, Google Search Console can tell you if there is an issue with the indexing or server. From the notifications, you can get some advice regarding test fixes. However, you must look at the exact warning phrase. Experts can tell you how to fix these errors.

Go Through Google Analytics

It is important to make sure that the website is tracking traffic accurately. A real-time report option can be utilised to know if the website is obtaining visits through organic search. Searching for your business, you can see whether it is reflected on the traffic report or not. If it is not seen on the report, you may need to fix your GA tracking code.

Look for Algorithm Updates

Find if Google has released any core algorithm update and what it is focused on. When an update is about page speed, content quality, trustworthiness, and questionable backlinks, you should try to improve your content by using them properly. Due to this algorithm update, you may notice a sudden drop in traffic.

Investigate Google Bugs

You need to search online to see whether there is a bug affecting your traffic. Some bugs are pretty common such as GSC. From the SEO community, you can get articles and tweets regarding these kinds of bugs. Google Analytics does not encounter a lot of bugs. However, it is better to be cautious to avoid issues like traffic drop.

Predictions are self-fulfilling. Here are five web designing predictions that may create a positive impact in the year 2022. However, it is difficult to say whether all these predictions will become true or not.

Let’s look at the web designing predictions now

Playfulness and Positivity

Right now, you may encounter a lot of sad news from around the world. Therefore, it is better not to be dull with your designs also. Leaving the geometric and corporate sans-serif design, invest time in something new and interesting. Let’s just add some personality and gradient to the web design to make things playful.

If you stick to the old web design choices, you can still make away with it. However, designers and developers are making an effort over the last few years to test different things for accessibility. Thanks to the designers, you can see some inclusive design now so that you do not have to rely on a common denominator.

Go Green

Green is an exciting colour. It has a similar visual weight to the blue colour. But, it is more flexible and yet to become dated. In digital designs, green is not been fully utilised till now. The colour green is often associated with the environment. Due to this reason whenever corporate tries to emphasise that they are ethical, they usually resort to green.

Earthy tones are indeed popular. On the other hand, neons are quite popular too. However, green can reflect both calmness and energy. If you are trying to explore colour in 2022, it is better to go with green.

The Arrival of Blockchain

Blockchains are the foundation of the cryptocurrency industry. It is a data set that can be added easily. But, it is not possible to edit or delete them. You can look at it as a control version of data.

Like any other technology, it is also going to bring you money in the first wave. There is also no doubt in the fact that blockchain and cryptocurrency are exciting development due to their transformative approach. For example, you can now store medical records in blockchains.

If you imagine, the internet is a set of data that can be edited and accessed freely from anywhere you want. There is no need to look through millions of sites as you can use a secure and autonomous source with the introduction of this new technology.

Hero Your Text

Through a picture, you can say thousands of words. However, it is not sure whether it can translate the message accurately. Sites are relying on the stock images more lately. Therefore, you may not get the intended message at all.

A well-chosen word may be worth more than images as hero pictures take the back seat to make a way for hero text. It can be aided by minor trends such as looking beyond the sans serif typography to express diverse forms.

Noise

In the last couple of years, brands are trying to connect with nature. The complexity of nature also makes it engaging. Gradients are becoming popular, and you may not find any flat colours in nature. However, the next step is going to be the addition of noise.

In terms of visuals, noise refers to the grainy texture that looks beautiful with the vector illustrations. The trend of noise has dipped as it increases the file size. However, it is coming back as a trend once again. So, you can look out for it.

According to the data, 81% of the customers conduct online research before buying a product from the market. So, a website plays a significant role in business promotion. It is difficult for the customer to choose your product or service if they do not know about them adequately. Followings are some of the benefits of using websites.

• A website helps to compete with the large competitors in the market.
• A Website allows you to boost your credibility.
• A website increases online visibility through search engine optimization.

However, you have to create a high-quality and effective website.
If you do not have a website yet, you have not arrived. It is better to create a website first. In addition, you have to make sure it complies rules and regulations of online optimization.

Here are the reasons why you should invest in a website:

Establish Online Presence

Website acts as a digital storefront of your business whether you have a physical store or a home-based business. If you have a physical store, a website helps creates an online presence which is essential in the current scenario. Having a website is also an excellent way to popularise your business while keeping an eye on the target audience.

Convince Your Customers

Online sales have a huge role in revenue generation in addition you can sell your products through physical locations that may be spread all over the country. Small businesses can take advantage of a website and create a similar opportunity to a conglomerate. Website makes your business trustworthy and gives you the confidence to move forward. It also helps the customers to make a purchase decision. Lack of online presence means you are missing out on some great opportunities.

Deliver Important Information

The website is a great location to share important information with customers. If customers want to contact you, they can do it immediately through your website. It also allows you to give replies to your customer’s query. Just simple communication can create huge prospects for your business.

Promote Business Online

It is hard to find simple and effective marketing than a website when you are trying to promote your products and services. The website presents you in front of your customers that may be searching about your service online. Starting a business today, you can easily get customers by tomorrow. It happens due to the benefits of internet marketing. To capitalize on the opportunity, you need to have the right strategy for building a website. Experienced professionals working in the industry for a long time can help you to develop an attractive website.

Create Leads

A website has the power to generate leads for the business whether it is advertised online or offline. By giving offers and discounts, you can increase your customer count. During the first interaction, a lot of people may not buy products from you. However, it is important to include them in your marketing funnel. Leads are generated first with this funnel. Later on, it may be followed by a sale opportunity. Your website is the perfect tool to accomplish your goals. If you automate the marketing process with the website, it can drive efficiency and also increase productivity.

The number of mobile users is far more than desktop users right now. Over time, some businesses are gearing towards mobile channels to attract new customers. However, it may not be enough. It has become necessary for every business to use a mobile app and optimize it. User-friendly websites and apps help to increase the conversion rate.
Some of the businesses use both mobile websites and apps. However, others choose one of them. Cost, usability, target audience and other features help decide the type of the mobile app. Through studies, it has become clear that user prefers mobile apps over mobile websites. And, there are some solid reasons for this preference. Therefore, businesses must concentrate on creating a mobile app to gain more customers and maintain an online presence.

Offering Personalization?

Personalization through the app allows the business to offer customised communication with prospective customers. Location, interest and behavior of the customer are analyzed to give them a better service. In the case of mobile apps, it is easier to offer personalization. Through the A/B testing tool, testing is possible for diverse customer experiences. Using a mobile app, a customer can set up preferences from the beginning. Therefore, it is not troublesome to deliver tailor-made content at all. Tracking the customer engagement, further customisation is possible. To provide geo-specific content, the app identifies locations in real-time. In addition to user experience, a custom-made app improves conversion rate. If a customer feels pampered due to personalisation, chances of conversion also increase.

Sending Notifications

For decades, businesses have been using email widely. However, mobile app notification has changed the scenario completely. There are two types of notifications – in-app and push. Both of them are alternatives to email now. Notifications through an app are instant and non-intrusive and it is the reason why businesses prefer them.
Users get in-app notifications when they enter the app whereas, push notifications can be sent anytime regardless of activity with the device. Push notification can increase click-through rate up to 40%. So, it is an effective method without any doubt.

Utilizing Mobile Features

A mobile app can use a camera, GPS, contact list, phone calls, compass and accelerometer. Using device features, the user experience becomes interactive and fun. These features help lessen the effort from the user. For example, while using a banking app you may need to enter some personal and contact details along with images for completion of a process. If you use an app, it becomes easy to use a camera for clicking pictures instantly and a database for collecting information.

Due to these interactive features from an app, the task becomes easier. It takes lesser time to complete a process. In the long run, it boosts conversion significantly. In addition, having an app on your mobile help you to use it offline.

A business app is different from a website. However, it can become a part of your brand identity. Transitioning from a website to an app, your business can create a unique brand style. A user spends more time with the app. Therefore, it is always beneficial for a business to use them.

Time has become a valuable commodity. People may not like to waste too much of it. Due to this reason, a visitor to a webpage may read only 20% of its content. Now, web designers and developers have to think about how to make the website more engaging to the visitor. In addition, it is important to make sure that critical information on the website stands out. The website should be an asset for the customer to visit more than once.
It is the job of web designers and developers to make sure that the website is scannable. As a result, customers should have a comfortable experience while scrolling the website. So, how to increase website scannability? Here are things to do to guarantee the scannability of a website.

Ways to Make Your Website More Scannable

1. Proper Utilization of Visual Hierarchy

It is better to organize content on a website based on how it is used by people. For example, people like to see a headline on a blog page along with some information on the writer and the following content next. Surprising the visitors, you can use innovative visual strategies. However, it is best to stick to the norms for website scannability. If you doubt what a page should look like, you can look at your competition. One of the prime factors of visual hierarchy is the placement of main navigation on the top right-hand side of the page. Customers may not like to scroll down a page to find the navigation button. If they have interest in the product or service page only, they can jump to the page easily.

2. Keep a Negative Space

White space or negative space is part of the design where space is kept empty. Negative space is important for a webpage as it gives objects on your website much-needed breathing room. If there isn’t enough negative space, customers will not be able to take the necessary information. It is great for website scannability also. To incorporate negative space in your website, you have to know about key elements that a visitor notices on the website first. The following items are necessary for a webpage. They are:

• Title or header to generate interest among the visitor
• CTA to tell them the path to follow
• Navigation or menu bar
• Introduction to give visitor necessary information about the page
• Visual elements to make it engaging Removal or addition of other elements on the webpage is possible according to your requirement.

3. Give a Clear Idea on the Next Step

Customers journey with a site start with a home page which leads them to the product or service page. Later on, they can visit the checkout page if it is an e-commerce site. From the checkout page, customers should have an option of going back to the product page again. Designing for website scannability, you have to make sure that the next step is obvious. For this reason, it is better to place a call-to-action button ‘above the fold’ to allow the customers to view it instantly.

For better scannability, it is best to have one CTA. It keeps the customer away from confusion. If there is multiple CTA may have to think about what to access first. If you want a scannable webpage for your business to engage more customers, it is better to contact us for a high-quality website with SEO benefits.