The number of mobile users is far more than desktop users right now. Over time, some businesses are gearing towards mobile channels to attract new customers. However, it may not be enough. It has become necessary for every business to use a mobile app and optimize it. User-friendly websites and apps help to increase the conversion rate.
Some of the businesses use both mobile websites and apps. However, others choose one of them. Cost, usability, target audience and other features help decide the type of the mobile app. Through studies, it has become clear that user prefers mobile apps over mobile websites. And, there are some solid reasons for this preference. Therefore, businesses must concentrate on creating a mobile app to gain more customers and maintain an online presence.

Offering Personalization?

Personalization through the app allows the business to offer customised communication with prospective customers. Location, interest and behavior of the customer are analyzed to give them a better service. In the case of mobile apps, it is easier to offer personalization. Through the A/B testing tool, testing is possible for diverse customer experiences. Using a mobile app, a customer can set up preferences from the beginning. Therefore, it is not troublesome to deliver tailor-made content at all. Tracking the customer engagement, further customisation is possible. To provide geo-specific content, the app identifies locations in real-time. In addition to user experience, a custom-made app improves conversion rate. If a customer feels pampered due to personalisation, chances of conversion also increase.

Sending Notifications

For decades, businesses have been using email widely. However, mobile app notification has changed the scenario completely. There are two types of notifications – in-app and push. Both of them are alternatives to email now. Notifications through an app are instant and non-intrusive and it is the reason why businesses prefer them.
Users get in-app notifications when they enter the app whereas, push notifications can be sent anytime regardless of activity with the device. Push notification can increase click-through rate up to 40%. So, it is an effective method without any doubt.

Utilizing Mobile Features

A mobile app can use a camera, GPS, contact list, phone calls, compass and accelerometer. Using device features, the user experience becomes interactive and fun. These features help lessen the effort from the user. For example, while using a banking app you may need to enter some personal and contact details along with images for completion of a process. If you use an app, it becomes easy to use a camera for clicking pictures instantly and a database for collecting information.
Due to these interactive features from an app, the task becomes easier. It takes lesser time to complete a process. In the long run, it boosts conversion significantly. In addition, having an app on your mobile help you to use it offline.
A business app is different from a website. However, it can become a part of your brand identity. Transitioning from a website to an app, your business can create a unique brand style. A user spends more time with the app. Therefore, it is always beneficial for a business to use them.