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Social Media is Saviour for Business. How?

More than 4.2 billion active users are on social media in the world. So, you must take advantage of this dynamic platform. It is one of the most effective ways to connect with the target audience and attract their attention. How Social Media Can Help Your Business  Enhance Brand Awareness...

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How Does Google Identify Fake or Genuine Reviews?

Review platform such as Google helps local businesses to improve online visibility and credibility by taking the assistance of customer reviews. Maintaining an online presence has become an important marketing tool in recent years. During the coronavirus era, Google has introduced a lot of interesting features to let customers know...

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AI is a blessing or a curse in Digital Marketing

The introduction of new technology always baffles you as it comes with positives and negatives. It is also true for AI or artificial intelligence. While visualising artificial intelligence, you may think that it is a synthetic consciousness developed by man in the way depicted in sci-fi movies. In reality, AI...

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Top 5 Most Effective Marketing Strategies for B2C Brands

B2C brands use specific types of marketing strategies that help to communicate with customers more effectively. Instead, the brands, and products are directly catered to the individual customers. Here, communication with potential customers happen using online platforms. In addition, brands can educate the customers about the products and how they...

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8 Tips for Effective Banner Design to Run your Marketing Campaign

Banner advertising is showing promise as an online marketing strategy. Therefore, every company has been using this strategy whether it is big or small to ensure online visibility. It is a marketing strategy that can attract customers to the landing page or website of the brand. If a banner campaign...

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3 Tips to Stay on Top of the New Era of Digital Commerce

In the 21st Century, various changes are happening regarding technology. We are following the development of new technology every day and it is becoming a part of our daily life gradually. While competing for a higher market share, you have to know how to be different and make an effort...

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5 Tips for Choosing Content Marketing Topics

Don’t know what kind of content you should create for promoting your brand? How can you pick content marketing topics? It is hard to find new and unique ideas constantly. Don’t be frustrated – we have a solution for you. When you run out of ideas, you should take some...

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5 Things You Can Do to Avoid Failure in Social Media Marketing

If you are running a marketing campaign for your business on social media, let me tell you that it is a different ball game. Previously, you may have used social media personally. However, it is hard to know what to avoid while marketing your brand on social media. In this...

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Why Can Duplicate Meta Descriptions Harm Your Website?

Meta Description plays an important in website optimization. Most of the time, people look at the title along with the short snippets before opening a website. If a website has a lot of duplicate meta descriptions, it can create a detrimental effect on the search engine ranking. In this post,...

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Why Facebook Page Reach is Important?

Organic search through Facebook is becoming obsolete. In the last few months, there has been a huge shrink in the number of Facebook organic searches. Millions of business owners are witnessing a similar crisis. So, what’s happening? Organic Reach of Facebook Most people may not be aware of what is...

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Top 4 Social Media Platforms for Business Marketing

Top 4 Social Media Platforms for Business Marketing

Social media marketing is an excellent way to market businesses of different sizes. It helps to reach prospective customers. Through social media, your customer can find you and learn about your services and products. If you are not using social media platforms like Facebook, Twitter, Instagram, and LinkedIn to promote...

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What are Core Web Vitals and Why They are Important?

Google is a user-friendly platform. Therefore, it has been taking measures to save the data of the users. Looking into Core Web Vitals, Google is trying to come up with a solution. It looks like a part of the casualty script. But it can alter the Google ranking of your...

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Growth Hacking and Its Benefits

Growth hacking is a buzzword that has been trending for a few years now. In 2022, a lot of people have been asking about it. According to marketers, consultants, and entrepreneurs, growth hacking helps to grow your business. By some experts, it is also being described as ‘the future of...

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5 Best CRM for Website Creation

About 64 million people have been using the content management system or CMS. Through CMS, you can create a website and manage the content also. However, using the wrong CMS platform is going to make things difficult. To find the best CMS platform for creating a website, you must look...

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What are ORM and Its Benefits for Your Business?

Online Reputation Management or ORM helps monitor and improves the impression of your business online. In this way, you may be able to know what your customers are discovering while searching about your business on Google. 90% of the online customers read online reviews before buying products or availing of...

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Top 5 Email Marketing Tools for Your Business

Email Marketing is a direct digital marketing tool in which you can use email to promote a product or service. In this way, the customers become aware of the latest offerings from the brand. So, email marketing can become an important part of the marketing strategy in addition to brand...

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5 Social Media Trends That You Should Follow

Social media is booming globally at the moment without any signs of stopping. There is no need to stop at the established social media platforms anymore such as Facebook and Twitter. Several other networks are gaining popularity and attracting marketers and brands. Recent players in the field are Tik Tok,...

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5 Web Design Trends for 2022

Predictions are self-fulfilling. Here are five web designing predictions that may create a positive impact in the year 2022. However, it is difficult to say whether all these predictions will become true or not. Let’s look at the web designing predictions now Playfulness and Positivity Right now, you may encounter...

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6 Advantages of Using Affiliate Marketing

Businesses are realizing the benefits of using affiliate marketing slowly. Through affiliate marketing, brands can market their products more effectively on a low budget. This form of online marketing does not require a lot of time. However, it ensures a higher return on investment, an increase in brand awareness, and...

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Impacts of a Website on Your Business

According to the data, 81% of the customers conduct online research before buying a product from the market. So, a website plays a significant role in business promotion. It is difficult for the customer to choose your product or service if they do not know about them adequately. Followings are...

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5 Reasons Why Should You Use Email Marketing

Some business owners are concerned about the effectiveness of email marketing. But, we can tell you that it is still relevant for online marketing. According to the 40% B2B marketers, an email newsletter is important for the success of content marketing. Most of the consumers like communications from a business...

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Why Should You Consider Using Progressive Web Apps for Your Business

Don’t know what to choose between a website and an app for your business? For those who are confused, a progressive web app can be a divine blessing. More people are showing interest in-app as it is convenient to use. However, few businesses are solely relying on the website for...

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Importance of Using Google Ads for Your Business

The world of marketing has changed over the years and, Google Ads is the prime force behind this transformation. Google Ads is recognised with the name Google Adwords. It uses a Pay-Per-Click platform that allows marketers and business owners to advertise their products or services effectively online. In this platform,...

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3 Reasons to Use Mobile App over Website

The number of mobile users is far more than desktop users right now. Over time, some businesses are gearing towards mobile channels to attract new customers. However, it may not be enough. It has become necessary for every business to use a mobile app and optimize it. User-friendly websites and...

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How to Make Your Website More Scannable

Time has become a valuable commodity. People may not like to waste too much of it. Due to this reason, a visitor to a webpage may read only 20% of its content. Now, web designers and developers have to think about how to make the website more engaging to the...

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3 Social Media Statistics That Show you are on the Right Track

Social media is evolving rapidly. Therefore, social media marketing strategies are changing too. Consumers from different generations interact on social media platforms in different ways. Through this post, you can get an idea of how your target audience is utilizing social media. The behaviour of customers can help you decide...

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Top 5 Web Design Trends That Will Make Your Website Stand Out in 2022

Website is the best way to catch the attention of your consumer. There is huge competition in the market. Therefore, it is not going to be an easy task. In this tumultuous time, embracing nostalgia is a good way to soothe and comfort your consumer. Designers are rethinking the norms...

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Benefits of Digital Marketing

Important things that you should know about digital marketing Today the small, medium and big companies are using the different strategy of digital marketing to rank their company on the top page of the Google search engine. This helps the company to attract the audiences and reach out to the...

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Why does your business needs and online presence?

According to Google, 97% of customers do online research in order to find a company which is selling the same kind of products and services that they are looking for. And with the growing competition, it becomes tough for business owners to reach out to potential customers through traditional methods....

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op 4 Digital Marketing Trends You Cannot Ignore In 2021

Top 4 Digital Marketing Trends You Cannot Ignore In 2021

It doesn’t matter in which sector you are working, or which services and products you are offering – the digital marketing trends for 2021 cannot be ignored. Because the digital landscape is evolving so rapidly that it’s foolish to ignore the benefits. Presently, the digital marketing trends seem to revolve...

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