Social media is booming globally at the moment without any signs of stopping. There is no need to stop at the established social media platforms anymore such as Facebook and Twitter. Several other networks are gaining popularity and attracting marketers and brands. Recent players in the field are Tik Tok, YouTube, and Instagram. Social media demographics are shifting towards new platforms.

So, what are the best B2B and B2C social media trends?

Hard to Ignore TikTok

In 2021, TikTok has become the most downloaded app. Now, TikTok is being used for marketing activities also. It is a social media platform that is expected to grow further in 2022. TikTok can be a great way to reach a younger audience at a cost-effective price. One of the attractions of this marketing platform is its algorithm in comparison to other platforms like Instagram. The platform does not give importance to the number of followers and account establishment. It simply looks at the content quality.

With Tiktok, social media marketers can do a lot of experiments. Restaurateurs can use the platform to their benefit by offering attractive videos. Fun content is a great way to reach your customers. It may not require a lot of planning also.

Easy Social Commerce

Social media has captivated the audience. It is a limitation for digital marketers that customers are not able to buy in-app. Clicking on the photo or tag, customers can go to the website landing page of the brand. However, it is changing now.

Some big changes are expected to be seen this year as the purchase is enabled by the network. For example, YouTube is increasing shoppable tags within the video. Shopping is now possible directly with Pinterest also. Therefore, more customers will be buying through social media from here on. Customers get a frictionless experience in the process.

Therefore, digital marketers can help the brand add keyword-rich product descriptions on the Instagram shop.

Influencer Marketing Brings Authenticity

The job of influencer marketers will become mainstream now. Brands are going to use the influencers more. Influencers are creating video content for both B2B and B2C markets. Influencer marketing is going to become a regular part of marketing soon. It is better to choose an influencer that helps you increase sales and also brand awareness. A high-end budget is not required for marketing.

YouTube Advertising Creates Revenue Stream

YouTube creates a huge opportunity for marketers to drive brand awareness. Impressive growth in the YouTube audience is due to a decrease in the number of TV advertisers and direct ads. Through YouTube videos, you can create brand awareness. A new format of YouTube shorts is garnering a lot of viewers. YouTube has automated itself which is allowing the development of a video asset for use as in-stream ads. YouTube retailers are enjoying great success by using videos for driving sales.

The bottom line is you should not avoid YouTube marketing due to your inability to create videos. YouTube has lots of potential. Therefore, you can try and create a cost-effective plan.

Instagram Video Promotes Brands

Most of the brands are leaning towards video content. Brands are utilizing Reels and IGTV for additional benefit. All these things are happening due to the realization of the brand regarding customers’ positive response to the video. Therefore, Instagram is becoming an entertainment app now after starting as a photo-sharing app.

Instagram is experimenting with more video formats and introducing longer videos with effects. By highlighting the reel clips, brands may be able to get more customers.