Data is the real king when it comes to the first-paced digital world. When you have the data, you can make a better decision. However, it may not be easy to go through so much data. Here’s the time when AI can help you. Based on these data, you can decide upon your online marketing strategy. With the assistance of AI, you can analyse the data easily to create an effective online marketing campaign. Experienced professionals from an online marketing agency can assist you on the occasion. In this article, we will be talking about both the benefits and drawbacks of using AI for online marketing. Relationship Between AI and Data-Driven Online Marketing AI is a machine-based technology that is capable of offering human-intelligence-based tasks. It analyses a large set of data identifying the patterns. Later on, it is used for the creation and implementation of marketing strategies. Data-driven information helps to engage customers and improve revenue. Benefits of Using AI for Data-Driven Online Marketing If you are thinking about implementing AI for your marketing strategy, it may look like a daunting task. However, various platforms and tools can help you build your online marketing campaign. Commonly, AI is used for predictive analysis, customer segmentation, and chatbots. Before using AI, you have to decide about its usage and what you want to achieve in the end. Understanding your objective, you can go ahead with the AI. Greater Efficiency Large chunks of data can be analysed by AI quickly providing an insight that a human may take a long time to discover. The business manages to make an informed decision. Let’s make quick and effective decisions. Improved Customer Targeting AI analyses data to identify the target audience for the creation of customised marketing campaigns. Due to customisation, it may be able to offer you better conversion. Using AI, you can make forecasts on future trends based on behavioural and historical data. Businesses can make better decisions while adjusting their marketing strategy. Saving Resources It is possible to save both time and resources using AI. You can automate the data analysis process for delivering a data-driven marketing plan. Data automation allows you to quickly catch up on trends and insights. Without AI, it may take you hours to get an idea about the trends. Mostly, AI scans the data in real time. Several adjustments can be made to improve the result. Virtual Assistants and Chat Bots Most of the virtual assistants and chatbots you may see are AI-powered. Therefore, businesses can offer 24/7 customer service now. Customers can get answers to their queries. In addition, these virtual assistants can help customers with online purchases. Overall improvement in customer services can ensure better customer loyalty. Better Data Analysis Quick and accurate data analysis is possible all thanks to the AI algorithm. The human analyst may miss a pattern. However, this may not be the case with the AI. As a result, you may able to develop an effective marketing strategy depending on the customer preference and behaviour. Drawbacks of Using AI for Online Data-Driven Marketing In addition to some benefits, you may face some challenges while using AI-powered online marketing. They are: Privacy Issue: Since AI scans through lots of data together, there can be some privacy concerns. Plus, there are chances of leaking private information. Quality of Data: High-quality data is required for making accurate predictions. If there are outdated, incomplete, or inaccurate data then the outcome will be flawed too. Due to this reason, you will have a useless marketing strategy. Cost: AI technology is expensive especially if you want to have an in-home team. Therefore, it is better to leave the job in the hands of a reputed online marketing company. Technical Excellence:  Expertise is required to use AI. Therefore, it can pose some challenges in front of you. Human Touch: Everything is generated through machines. So, you may get an efficient outcome. However, it may lack the human touch that is necessary to build a bond with the customers. In the end, we can say that AI can help you with the online marketing campaign. It does not matter whether your business is small or big, you will get effective results. However, it is better not to depend on the AI-driven strategy completely, Instead, you must use it in combination with other methods to growth and optimum revenue.