Email Marketing is a direct digital marketing tool in which you can use email to promote a product or service. In this way, the customers become aware of the latest offerings from the brand. So, email marketing can become an important part of the marketing strategy in addition to brand awareness, lead generation, and building relationships.

Is Email Still Relevant?

Email marketing is a 50-year-old method of communicating with customers. However, it is even used today. A personalized campaign can be created with the help of email marketing which may not be possible to a greater extent with social media. It is the reason why email marketing is a great promotional option for small businesses. Through this marketing option, you can get direct access to the inbox of your prospective customers.

Let’s look at some facts now:

● There are more than 4 billion email users.
● 62% of consumers rank email as their preferred mode of communication.

Looking at the statistics, it can be said that if you do not invest in an email marketing campaign then you may be missing out on opportunities.

Mailchimp

Mailchimp has all the necessary features that your business requires. And, it is not confusing or complicated. Using this email marketing software, you can schedule campaigns, get A/B test copy and create reports that contain click-through rates, open rates, and unsubscribe. Regarding the payment plan, it gives the most generous offer as you can use it up to 2000 contacts with 10,000 monthly sends. Plans are easy to customize and build. Clear reporting allows you to optimize future sends. It is possible to integrate with hundreds of platforms at the same time. Since it has an easy-to-use drag-and-drop feature, you can do email stylization. In addition to free plans, there are three payment plans. Based on the number of subscribers, the cost of the plan may vary.

ActiveCampaign

For automation, ActiveCampaign is considered to be the best email marketing software. It has hundreds of pre-built automation that help create a personalized campaign for the subscriber. Using a guide, you can set up things. The customer support team of ActiveCampaign offers quick solutions in case of a problem. Through automation, customer interaction is simplified. Data implementation and migration are included in all the plans. 850+ integration is possible with various popular software. A free trial offer is available for 14 days. If you want to use the email marketing tool afterward, you need to subscribe to one of the four paid plans. Both monthly and yearly plans are available. So, you can choose according to your requirement. Through automation, you can enhance the level of engagement with the customers.

MailerLite

MailerLite comes with a drag-and-drop interface which makes it user-friendly. And, it becomes intuitive and fun to create a design that you like. Simplicity is the core feature of the software. And, it offers a streamlined and clean look. The free plan is available for up to 1000 contacts. There are also lots of templates to choose from. If you encounter any issue with this email marketing tool, there will be a support team to help you. Till 1000 subscribers and 12,000 sends, you can get a free-forever plan. For more advanced features and bandwidth, you need to avail a paid plan. Essentials of email marketing are included in the MailerLite and it enables a business to maintain a straightforward approach.

Hubspot

Hubspot is packed with great tools and reporting services for creating marketing campaigns in various channels such as social media marketing, email marketing, and website. Contact information can be stored in the CRM. It also helps to engage the audience using live chats, online ads, and lead forms. It offers a complete marketing suite. Health tabs in email keep deliverables on track. Hubspot allows you to pay for the contact you are interacting with only. Tracking leads is possible through the buying journey. Hubspot is a CRM service that also offers email marketing services. Starting from email, the platform is capable of handling social media posts and blog publishing. A free trial plan is offered for 14days. Later on, you have to obtain one from three paid plans.

Moosend

Moosend is one of the most affordable options available in the market as its paid plan costs less than others available in the market. Based on the number of subscribers or emails, you can pay. User-friendly tools help to attract subscribers and send emails on time. Templates can be customized. Or else, you can use one from the library too. Phone support is available in case you are stuck with the customization of templates. Free forever plans include 1000 subscribers. There are also paid Enterprise Plan and Pro Plan with tiered pricing. In spite of being the cheapest email marketing tool, it is robust enough to satisfy your needs.