Website is the best way to catch the attention of your consumer. There is huge competition in the market. Therefore, it is not going to be an easy task. In this tumultuous time, embracing nostalgia is a good way to soothe and comfort your consumer. Designers are rethinking the norms to push others to follow the suit. Both the developments in the web designing arena are going to be the future of web designing.
A rise in the use of the on-page website is noticed while focusing on typography, neutral and abstract design. Here are the five web designing trends that designers are using to engage customers more effectively.

Web Designing Trends

1. Use of On-Page Website

On-page website is an old strategy of web designing which is still effective. Simplicity is one thing that is craved by consumers. A more effective website is least complex. It is better to let go of internal links and menus. Instead, you can use a simple scroll navigation system. In most cases, the website directs the consumer to another source. On-page websites encourage the designer to think out-of-the-box and highlight important content on the website only. These websites work best with narrow subject matter such as a portfolio. It helps to offer information quickly without distraction. An on-page website allows the designer to provide more creative work. Content structure is consistent. As a result, consumers will not be lost amid backgrounds and images.

2. Bigger and Bolder Typography

Instead of using images and graphics, web designers can play with the typography. Bigger and bolder typography help to create a long-lasting impression. However, it may not be the case every time. A certain size of typography makes your content more graphic from mere simple copy. As a result, typography becomes the focal point of your website. Font helps to set the character of the website and deliver a message to the audience. On the occasion, it is important to create a balance between scale and size.

3. Abstract Illustrations

Web designers have been using illustrations for years. Recently, the popularity of abstract illustrations has been increasing in particular. So, what is the reason behind it? Designers get an opportunity to mix diverse mediums by using abstract illustrations. In the end, some unpredictable results are seen. Organic textures offer a customized look and feel. Hand-drawn scribbles add familiarity and endless possibilities for mix and match. In comparison to the digital landscape, it offers a contrast.

4. Fun & Positive Designs

Funky colours, shapes and faces add an interesting feature to your website. Through these designs, you can make your consumers happy and bring a smile to their faces. It is better to take advantage of this design trend to connect with the consumer virtually. You can make your website more vibrant by giving more attention to the images.

5. Black & White Colour Schemes

The black & white colour scheme helps to create a beautiful design trend. For a designer, it creates a constraint. Still, it is an amazing opportunity to add creativity to the website. The colour scheme works perfectly to showcase a modern and fresh-looking website. However, designers have to use effective techniques and effects.